Attune

AI Conversations

The depth of qualitative research at the scale of surveys

Your customers don't think in predefined categories or reduce complex decisions to a single factor. Surveys force oversimplification and rigidity. Attune's AI interviewer captures rich insights from customers without sacrificing scale or affordability.

Traditional surveys

Force customers into predefined answers
Capture responses without context
Surface symptoms more often than root causes
Struggle to explain unexpected outcomes
Almost always require follow-up research

Attune interviews

Explore customer reasoning in real time
Ask intelligent follow-up questions
Capture nuance, emotion, and context
Reveal hidden drivers of behavior
Turn every conversation into structured insights

From the team behind

Built by researchers. Powered by AI. Designed for action.

Attune combines the depth of expert-led interviews with the speed, consistency, and scale only AI can deliver.

Built from more than 60,000 human-led interviews and continuously refined to ask better questions and uncover deeper insights.

Combine AI-led research with access to Clozd's team of professional interviewers and analysts to get the best of both worlds.

SOC2, GDPR, and ISO27001 compliant — built to meet the security, privacy, and compliance requirements of modern organizations.

How it works

From customer conversations to actionable insights

Collect and analyze feedback using Attune's powerful agents at each step in the research process.

Step 1

Launch interview-quality research with Attune Studio in minutes

What's inside

Use AI to configure the interview guide in-platform or through our MCP.
Create a generic link that can be shared with anyone.
Connect with your CRM and automate feedback collection with Outreach Management.
Manage incentives directly in the platform.

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Step 2

Have meaningful conversations at any scale with Attune's AI interviewer

What's inside

Choose AI-moderated voice, text-based, or human-led interviews.
Collect qualitative and quantitative data with close-ended question support.
Conduct interviews in over 30 different languages.
AI self-improves over time based on participant responses.

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Step 3

Turn the feedback into clear next steps with Attune's MCP

What's inside

Turn qualitative feedback into quantifiable insights with AI theme and sentiment identification.
Connect responses with user, deal, or account metadata for complex filtering.
Analyze and generate reports in the platform or through the MCP server.
Get proactive notifications customized to your role and research objectives.

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Use cases

Use Attune for every qualitative research need

The fastest way for sales, customer success, product, marketing, and HR teams to understand customer and employee behavior.

Customer Experience & NPS

Capture feedback that fuels great experiences.

UX & Product Discovery

Validate your roadmap and identify gaps—before you build.

Concept & Creative Testing

Move beyond preferences to understand what drives buyer response.

Brand & Positioning

Test how your messaging lands with your buyers.

Market Research

Explore new segments with real buyer insights.

Employee Engagement

Go deeper than a pulse survey ever could.

Frequently asked questions

Attune is an AI research platform that conducts interviews with your customers, buyers, and employees the way a trained researcher would. You build an interview guide in Attune Studio, and Attune generates an AI interviewer that holds real conversations — asking follow-up questions, listening actively, and adapting based on what participants say. Responses are automatically transcribed, coded, and synthesized into themes, quotes, and insights you can act on. The result is the depth of qualitative research at the cost and scale of a survey.

Attune is built for product leaders, research teams, customer success, and go-to-market teams that need fast, continuous customer insights. Common use cases include win/loss analysis, churn and renewal research, NPS follow-up, UX and product discovery, concept testing, brand and positioning research, market research, and employee engagement. If you want rich feedback from customers, buyers, or employees — Attune is built for it.

Participants receive a link and complete the interview at their own pace — by voice or text, on any device. No app download required. The experience is conversational and typically takes 10–15 minutes depending on how the interview is structured. The AI interviewer is calm, neutral, and research-grade, designed to feel like a trained human moderator. It asks one clear question at a time, listens actively, and follows up naturally based on what the participant says. Teams can customize several aspects of the interviewer persona, including the voice.

Attune is free to get started. Most teams have their first interview live in under an hour. Attune Studio walks you through building an interview guide, configuring your AI interviewer, and distributing a participant link — all in one workflow. No engineering or research experience required.

Attune automatically transcribes, codes, and synthesizes responses. Themes, sentiment, and key quotes are extracted and surfaced in your dashboard. You can drill into any finding and trace it back to the raw transcript.

Yes. Attune offers a comprehensive MCP server for connecting Attune data directly to your AI tools and workflows. API access is available on enterprise plans.